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Direct-To-Patient Recruitment
Wide-Reaching Audience: Early screening for colon cancer can save lives, but patient recruitment can be challenging. Targeted digital strategies are needed to enroll the right participants for multi-level screening trials that ultimately advance preventive care for colon cancer. A sponsor tasked 1nHealth to lead enrollment for the decentralized recruitment arm of a larger study, enrolling over 2,500 patients between the ages of 55-70 for a colon cancer screening procedure.
Expanding Reach: A diverse ad set targeting not just patients but also parents, friends, and family of patients creates a wider network of potential participants. These caregivers and loved ones often play a crucial role in helping patients make healthcare decisions. By engaging this broader audience, you increase awareness and support for clinical trials, leading to more qualified referrals, faster recruitment, and a higher likelihood of successful enrollment, ultimately enhancing the impact of the study.
Streamlined Enrollment: For such a large patient pool, 1nHealth worked with the sponsor on their online consent process as well as enlisted support of a call center to handle the high volume of pre-screening consultations.
Targeted Enrollment: 1nHealth exceeded recruitment expectations throughout the project, bringing in qualified participants on the promised time schedule, bringing in up to 200 qualified leads per day and achieving a 7% ICF rate.
