Type 2 Diabetes

98 patients enrolled in a Type 2 Diabetes study

Learn how 1nHealth enrolled patients from the U.S. and Europe with hands-on site support provided by 1nData’s study platform capabilities.

33%

qualification rate on all submissions.

Patient Screening

98

enrolled patients across the U.S. and Europe.

End-to-End Enrollment

Key Insight: We found that the target audience was highly engaged with top-of-funnel ad material but needed extra touchpoints mid-funnel in order to convert at the site level​. With 1nData’s patient activity tracker and automated follow-up communication tools we were able to enroll almost all of these patients within just four of the eight months given to the campaign.
Key Insight: We found that the target audience was highly engaged with top-of-funnel ad material but needed extra touchpoints mid-funnel in order to convert at the site level​. With 1nData’s patient activity tracker and automated follow-up communication tools we were able to enroll almost all of these patients within just four of the eight months given to the campaign.

Our results

34+

qualified referrals given per day on average

33%

qualification rate on all submissions

98

patients enrolled across the U.S. and Europe

The challenge

Overcoming Objections: 1nHealth was activated to recruit patients with Type 2 Diabetes for a site-based study in the U.S. and Europe. One of the most common challenges with Type 2 Diabetes studies is overcoming stigmas and misinformation. We prioritized empathetic creative and educational messaging in all top-of-funnel recruitment ads and found success. But as patients journeyed through the enrollment process, we found bottlenecks in the middle of the funnel.

The strategy

Mid-Funnel Bottlenecks: In addition to monitoring all digital recruitment ads for comments and optimizing messaging so that it answered objections before potential patients could even ask, we also provided additional support mid-funnel to help convert referrals at the site level.

Anticipating Patient Concerns
Recruitment ads that address potential objections before patients raise them help to build trust and reduce hesitation. By proactively answering questions about the trial process, safety, and eligibility, you remove common barriers to participation. This approach makes the recruitment process smoother, fosters a sense of transparency, and encourages more patients to consider enrolling, ultimately improving both the volume and quality of participants in clinical trials.
Reducing Site Burden
Hands-on support for sites trying to schedule in-person visits with qualified referrals helps eliminate common scheduling barriers. 1nData allowed site staff to monitor real-time patient data, automate appointment coordination and follow-up, and more—improving both patient retention and site performance.

The solution

Hands-On Site Support: 1nData was given to all site staff and sponsor teams so they could access real-time patient data, track patient activity, and automate follow-up SMS communication. This greatly improved conversion rates, with nearly all of the 98 consented patients enrolling in the four months after 1nData was deployed.

The results

End-to-End Enrollment: By going beyond just recruitment and optimizing the entire enrollment funnel, qualification rates for submissions was 33% throughout the study and sites were being given more than 34 qualified referrals per day. A total of 98 patients consented by the campaign’s end.

Accelerate enrollment at any scale​

"The 1nHealth team has been a pleasure to work with. The team there is highly competent, very responsive, and accommodating to changing needs. They were able to deliver a successful campaign increasing overall enrollment for our study."

— Sponsor

Clinical trials are complex.​ Patient recruitment doesn’t have to be.