Top-of-Funnel Strategy
Site Engagement
Rigorous Qualification: A sponsor partnered with 1nHealth to recruit individuals with atopic dermatitis to find a treatment for sites across the United States, Canada, and United Kingdom. The only problem? A very strict I/E criteria—patients had to be over the age of 18 with moderate-to-severe atopic dermatitis and a BMI between 18.0 and 32.0 kg/m2. The study period would also be 16 weeks with 16 visits for each patient.
Authentic Connections: Clinical trials are crucial in the fight against atopic dermatitis, a condition that affects an estimated 200 million people around the world. For patients, trials offer access to treatments that may not be widely available yet. Beyond personal benefit, participating contributes to scientific knowledge and helps others living with this condition. We knew we had to have a wide-reaching top-of-funnel strategy and that messaging had to resonate in a way that made our study sound different while also earning trust.
Supporting Sites: Because this was an international study across multiple sites, we deployed our 1nData study platform for all site staff and sponsor teams. This helped everyone stay on the same page with real-time patient data as well as equipped them with patient activity tracking tools and automated SMS communication capabilities—reducing time to follow-up and increasing the likelihood patients would journey all the way through towards final enrollment.
Down-Funnel Success: Top-of-funnel creative was designed to be scroll-stopping, and the messaging focused on understanding. This led to 412 screened and qualified referrals sent to sites with 11.8% of those ending in an ICF signing.
