1,878 patientsfrom ethnicities historically underrepresented in biomedical research
Learn how 1nHealth enrolled a nationwide study in the United States with patients representing non-Caucasian genome (Black, Latino, Asian, MENA, NHPI, Native American).
qualification ratio on referrals from total submissions.
Top-of-Funnel Recruitment
9.4%
of all qualified referrals consented to the study.
End-to-End Enrollment
Key Insight: Custom top-of-funnel recruitment is critical for engaging underrepresented patients. By tailoring outreach to address unique cultural, linguistic, and accessibility needs, researchers can build trust, improve inclusivity, and meet diversity goals while ensuring trials better reflect the real-world populations they aim to serve.
Key Insight: Custom top-of-funnel recruitment is critical for engaging underrepresented patients. By tailoring outreach to address unique cultural, linguistic, and accessibility needs, researchers can build trust, improve inclusivity, and meet diversity goals while ensuring trials better reflect the real-world populations they aim to serve.
Our results
19,985
qualified referrals submitted to sponsor
43,304
total submissions
1,878
patients consented
The challenge
Broadening Access:1nHealth was tasked by a sponsor to recruit patients for an observational study representing non-Caucasian genome (Black, Latino, Asian, MENA, NHPI, Native American) who were historically underrepresented in biomedical research. Participation is remote, but they must submit DNA and blood samples as well as connect their electronic medical and health records.
The strategy
Expanding Patient Voices: Basket studies enrolling historically underrepresented populations enable trials to capture diverse genetic, environmental, and cultural factors. This approach leads to a better understanding of treatment efficacy across demographics, and medical breakthroughs that truly serve all patients.
Wide-Reaching Recruitment
We advertised across Meta platforms (Facebook and Instagram) in addition to Google, Quora, Twitter, and programmatic display. The strategic focus was on clear, motivational messaging in front a large audience.
Messaging That Resonates
Our messaging focused on empowerment—being a part of improved health outcomes for your community, sharing your data with science, and raising your voice.
The solution
Tried & Tested: Because we A/B tested and found that messaging which spoke to individuals as part of a larger community and used compelling imagery and compliant targeting methods, we were able to drive high-intent consents at scale.
The results
Finishing Strong:This study is still ongoing, but our enrollment is on track to be completed three months ahead of schedule. As of February 2025, we’ve consented 1,878 patients from a total of 19,985 qualified referrals—good for a 9.4% ICF rate.
"1nHealth's expertise and close collaboration was a key factor to the success of our study. They were able to adapt to some unexpected challenges and provided valuable insight."
— Sponsor
Clinical trials are complex. Patient recruitment doesn’t have to be.