Adjustment Disorder with Anxiety

87.2%

qualification ratio from overall submissions

4

sites that 1nHealth collaborated with

3.5x

more than tripled total ICFs in just 30% of the time

Background

A sponsor partnered with 1nHealth to provide a patient recruitment program for individuals with symptoms of adjustment disorder with anxiety symptoms in a US-based Phase 2a study that included four sites.

Study Particulars

Before 1nHealth stepped in, recruitment was behind pace by six months. The sponsor asked 1nHealth to revitalize a languishing enrollment.

Approach

1nHealth reviewed existing study materials and took a fresh visually dynamic approach to ad content.
The content team leverage the protocol’s specifics that the condition may be undiagnosed prior to screening—sensitizing patients to the study as an opportunity to learn more about what they’ve been feeling.
This concept activated across Facebook and TikTok, driving leads to study sites empowered with a centralized lead management platform.

Outcomes

1nHealth accelerated recruitment from a previously struggling campaign, tripling eight months worth of previous enrollment in just six months.
3 out of 4 sites received above-average leads for the duration of the campaign.