ASCVD

5

enrollments per day

39.8%

qualification rate on total submissions

50.5%

conversion rate enrollments

Background

A sponsor had a tight window but quickly needed a lot of enrollments. We put together a digital recruitment plan for a U.S. decentralized study targeting adults (40-75 years old) with a current diagnosis or elevated risk of cardiovascular disease.​

Study Particulars

  • Patients report health data from their smartwatches to a mobile app.

Approach

  • 1nHealth designed and launched a targeted recruitment campaign for middle-aged to older adults on social media platforms.​
  • Ads ran on Facebook, Google, and Reddit.

Outcomes

  • Recruited the patients 2.5x faster than projected, surpassing the original campaign timeline.​

Impact

Best Performing Creative

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