Atrial Fibrillation

8

weeks of recruitment before 1nHealth

400%

enrollment rate improvement after 1nHealth

8

weeks until enrollment was back on track

Background

A sponsor needed a study rescued by 1nHealth for patients suffering from atrial fibrillation. But enrollment was off pace by 60% when we arrived.

Study Particulars

  • Patients needed to be in active atrial fibrillation and agree to exercise while heart rate was tracked​.

Approach

  • Sponsor was running traditional and digital ads before we came in. We overhauled their digital creative and changed their digital ad strategy.

Outcomes

  • Had the original campaign continued as it were, there was no chance ​of on-time enrollment.
  • Sponsor verbatim: “1nHealth is now the standard in patient recruitment for us.”

Impact

Best Performing Creative

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