Breast Cancer Chemo Fatigue 

37%

qualification rate of referrals from all submissions

3.5x

more ICFs per week sent to site than before

25%

under budget at finished enrollment

Background

After over four months of slowing recruitment, a sponsor asked 1nHealth to rescue a study trying to find patients who were breast cancer survivors suffering from fatigue.

Study Particulars

  • Across 80% of the recruitment timeline, enrollment was only at 61% and needing to reach the goal within the next month.

Approach

  • 1nHealth advertised on Facebook, Instagram, and Google.
  • Consistent optimization when it came to creative messaging improved qualifying percentage​.

Outcomes

  • 1nHealth was able to successfully finalize enrollment for the study, hitting ICF goal 30% ahead of projected timeline and 25% under budget.

Weekly ICF Average

Best Performing Creative

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