Case Studies

Take a look at how our advanced recruitment methods have proven superior over industry standards.

A Tale Of Two Campaigns

Case Study 01 

Challenge

Our client was 8 weeks into recruitment for a wearable device validation study, and behind pace. They’d been using a combination of sites and digital ads with little to show for their efforts after the first wave of database responses.

Solution

The client was skeptical and gave 1nHealth a 1-week trial. After 2 days we were extended to 1 month, and by the end of the first week our campaigns were active across all study site locations.

Process

The company deployed 1nHealth to save this effort. We used our in-house algorithm, AgileMatch, to give us the best possible chance at finding our target: Patients diagnosed with Atrial Fibrillation [and here’s the catch] who were having an active episode at the time of on-site screening. Yikes.

Conclusion

Despite digital ads being deployed for 2 months, 1nHealth delivered new patients to the sites at 3x the expected rate – closing the gap between actual and expected enrollments.

Data

Enrollment Timeline

1nHealth Saves A Suffering Timeline

“You cannot expect to fill this study using just Facebook

– Direct quote from study sponsor lead

Case Study 02

Challenge

1nHealth’s client needed to recruit 350 women experiencing urinary incontinence for a decentralized medical device study. The study team had never used solely digital recruitment, so they were concerned about timelines and wanted a backup plan.

Solution

1nHealth proposed launching the recruitment effort on Facebook and Google exclusively and reevaluating the need for other channels as the project progressed.

Process

As the campaign progressed 1nHealth’s Facebook ads emerged as top performers, so budgets were reallocated in real-time to ensure maximum efficiency. Due to the low friction of decentralized studies, leads turned into randomized patients at an astounding rate.

Conclusion

Digital recruitment can serve not only to supplement study enrollment but in many cases can provide 100% of the necessary participants. The keys to achieving the best possible results are platform selection, ad targeting, and high-performing creative assets.

Data

2x Cheaper, 2x Engagement

Case Study 03

Challenge

A client hired 1nHealth to recruit for a twelve-week study for men with BPH symptoms and complex I/E.

Solution

1nHealth began the campaign with the study’s original IRB-approved materials until 1nHealth study content received IRB approved. 

Process

Beginning with original study materials allowed 1nHealth to directly compare the differentiation of 1nHealth’s ads. 

Conclusion

1nHealth methodology accelerated behind-schedule recruitment to on-time enrollment closure. This was due to 35% more efficient targeting. 

Data

Speedy Recruitment That Delivers

Case Study 04

Challenge

A COVID vaccine study asked 1nHealth to recruit 1,000 patients in one month for their COVID-19 registry. Participants needed a positive COVID test in the past 7 days, and there was no compensation for completing the survey.

Solution

Ten days into the campaign, enrollments were ahead of schedule. Instead of ending the campaign early, 1nHeath offered a contract addendum to get the study additional enrollments towards the larger goal.

Process

1nHealth deployed ads on Facebook, Google, Snapchat and Pinterest, optimizing ad spend in real time, and ultimately allocating majority of the budget to highest-performing platform: Facebook.

Conclusion

The client opted to stop at 1,000 enrollments, so 1nHealth slowed ad spend. 1nHealth’s speed allowed for the option of additional enrollments to be produced ahead of the recruitment window.

Data

Want To Be The Next Success Story?

© 2021 – 1nHealth. All Rights Reserved

Company

Methodology