Our client was 8 weeks into recruitment for a wearable device validation study, and behind pace. They’d been using a combination of sites and digital ads with little to show for their efforts after the first wave of database responses.

The client was skeptical and gave 1nHealth a 1-week trial. After 2 days we were extended to 1 month, and by the end of the first week our campaigns were active across all study site locations.

The company deployed 1nHealth to save this effort. We used our in-house algorithm, AgileMatch, to give us the best possible chance at finding our target: Patients diagnosed with Atrial Fibrillation [and here’s the catch] who were having an active episode at the time of on-site screening. Yikes.

Despite digital ads being deployed for 2 months, 1nHealth delivered new patients to the sites at 3x the expected rate – closing the gap between actual and expected enrollments.

1nHealth’s client needed to recruit 350 women experiencing urinary incontinence for a decentralized medical device study. The study team had never used solely digital recruitment, so they were concerned about timelines and wanted a backup plan.

1nHealth proposed launching the recruitment effort on Facebook and Google exclusively and reevaluating the need for other channels as the project progressed.

As the campaign progressed 1nHealth’s Facebook ads emerged as top performers, so budgets were reallocated in real-time to ensure maximum efficiency. Due to the low friction of decentralized studies, leads turned into randomized patients at an astounding rate.

Digital recruitment can serve not only to supplement study enrollment but in many cases can provide 100% of the necessary participants. The keys to achieving the best possible results are platform selection, ad targeting, and high-performing creative assets.

A client hired 1nHealth to recruit for a twelve-week study for men with BPH symptoms and complex I/E.

1nHealth began the campaign with the study’s original IRB-approved materials until 1nHealth study content received IRB approved. 

Beginning with original study materials allowed 1nHealth to directly compare the differentiation of 1nHealth’s ads. 

1nHealth methodology accelerated behind-schedule recruitment to on-time enrollment closure. This was due to 35% more efficient targeting. 

A COVID vaccine study asked 1nHealth to recruit 1,000 patients in one month for their COVID-19 registry. Participants needed a positive COVID test in the past 7 days, and there was no compensation for completing the survey.

Ten days into the campaign, enrollments were ahead of schedule. Instead of ending the campaign early, 1nHeath offered a contract addendum to get the study additional enrollments towards the larger goal.

1nHealth deployed ads on Facebook, Google, Snapchat and Pinterest, optimizing ad spend in real time, and ultimately allocating majority of the budget to highest-performing platform: Facebook.

The client opted to stop at 1,000 enrollments, so 1nHealth slowed ad spend. 1nHealth’s speed allowed for the option of additional enrollments to be produced ahead of the recruitment window.