Social Anxiety Disorder

115% ICF increase after 1nHealth replaced the previous recruitment partner

How 1nHealth rescued a languishing clinical trial for individuals with symptoms of social anxiety disorder.

2

days saved from original enrollment projections.

Accelerated Enrollment

20

separate sites that 1nHealth coordinated with over the course of the study.

Site Coordination

Key Insight: When top-of-funnel recruitment is optimized with better targeting and more engaging content, it makes for smoother experiences for both patients and site staff at every step of the funnel.
Key Insight: When top-of-funnel recruitment is optimized with better targeting and more engaging content, it makes for smoother experiences for both patients and site staff at every step of the funnel.

Our results

115%

increase in number of total ICFs

2

days saved from original LPI projections

20

sites 1nHealth collaborated with on study

The challenge

Rescue Intervention: Social anxiety disorder affects millions, yet recruiting participants for clinical trials can be difficult due to the stigma surrounding mental health. A sponsor partnered with 1nHealth to provide a patient recruitment program for individuals with symptoms of social anxiety disorder in a US-based phase III study​. Recruitment was behind pace and the sponsor tapped 1nHealth to deliver pre-qualified leads to all 20 sites. I/E criteria was also strict—patients had to perform two public speaking challenges per the protocol.

The strategy

Maximizing Reach: Diversifying ad spend across multiple platforms and mediums is crucial in reaching a broader audience. Each platform attracts different patient demographics, and by utilizing a mix of social media, search engines, and display networks, you increase your chances of engaging with qualified participants. This multi-channel approach ensures your message reaches the right people, accelerates enrollment, and helps to mitigate the risks of relying on a single platform.
Omni-Channel Outreach
1nHealth employed an omni-channel digital advertising strategy, focusing on Meta platforms (Facebook and Instagram) and TikTok. Results were evaluated in real time and campaign was adjusted accordingly, focusing on the converting ads to optimize efforts and watching carefully​.
A/B Testing Video Ads
We also A/B tested recruitment videos featured on social media platforms such as Instagram Reels and TikTok. This provided the spike we needed at the top of the funnel to provide a steady stream of submissions that we then led through a multi-level screening process.

The solution

Site Collaboration: 1nHealth’s patient engagement specialists worked with the site collaboration team to adjust the pace of submitting referrals up or down based on each site’s capacity. This helped minimize the number of qualified referrals that could potentially fall through the cracks, and gave site staff the proper amount of time on ICF signings and the enrollment process.

The results

By the end of the enrollment campaign, 1nHealth met target qualified lead volumes across all seven weeks of the campaign and continued to deliver the same lead volume through campaign close.​ Our goal ICF goal hit two days ahead of LPI, thanks to 1nHealth finishing with a 115% ICF increase compared to the previous recruitment vendor.

Accelerate enrollment at any scale​

“1nHealth did exceptional work that allowed us to meet the recruitment targets for our program of studies substantially ahead of schedule.”

— Sponsor

Clinical trials are complex.​ Patient recruitment doesn’t have to be.