Accelerated Enrollment
Real-Time Patient Data
Innovative Empathy: Non-segmental vitiligo impacts millions, yet recruiting patients for trials can be difficult due to stigma and awareness gaps. Enrollment requires a thoughtful, patient-centric approach. A sponsor partnered with 1nHealth to provide a 7-month digital recruitment program for adults aged 18-75 years old with a diagnosis of non-segmental vitiligo across more than 40 sites.
Down-Funnel Impact: Optimizing top-of-funnel messaging is key for conditions where there’s a lot of stigma and misinformation, such as non-segmental vitiligo. By framing our recruitment ads as an opportunity to learn more, down-funnel enrollment becomes more efficient and accelerated.
Highlight Empowerment: Our top-of-funnel recruitment ads made it clear this was an opportunity to contribute to advancing treatments and improving understanding of non-segmental vitiligo. Messaging like “your story could help change the future of vitiligo care” resonated with potential participants.
Address Misinformation Upfront: Recruitment ads also dispelled common myths about vitiligo, clarifying that vitiligo isn’t contagious or solely cosmetic.
Privacy & Sensitivity: As patients made their way through the enrollment journey, our screening team was proactive in assuring participants that their condition and information will be handled with respect and confidentiality.
Hope Through Research: In the eight months prior to 1nHealth leading enrollment, the previous recruitment vendor managed just 14 total ICFs and averaged 1.1 enrollments per month. Within six months, we had totaled 49 ICFs and 5.1 enrollments per month. Advancing medical innovation for conditions like non-segmental vitiligo is essential to improving patient outcomes. With limited treatment options available, clinical trials play a vital role in uncovering new therapies.
