Lyme Disease

31M

total impressions across the entire campaign

38%

qualification rate on total submissions

12

states where 1nHealth led outreach

Background

After a successful digital patient recruitment campaign the year before, 1nHealth partnered with a sponsor for an even more difficult target audience–EM Lyme rashes

Study Particulars

With the COVID-19 pandemic, this started out as an inconsistent enrollment, except for July 4th weekend.
This was a particularly challenging cohort to recruit, given that we were targeting EM Lyme patients specificially.

Approach

1nHealth advertised on Facebook, Google, Reddit, and TikTok.
Site coordination was a challenge but not impossible as 23 sites across 12 states needed a steady flow of quality referrals and enrollments.

Outcomes

Despite starting recruitment after peak Lyme disease season, 1nHealth was still able to deliver more than 300 qualified referrals per week from mid-June to mid-July.