Post-Partum Depression

59%

of overall submissions became qualified referrals

44

separate sites that we needed to coordinate

64

qualified referrals sent to each site on average

Background

A clinical-stage biopharmaceutical company partnered with 1nHealth to recruit patients for women aged 18-45 struggling with post-partum depression across 44 sites​.

Patient recruitment for clinical trials surrounding mental health issues is even more so. Individuals may not self-identify with terms such as “depressed” or “anxious” due to stigma or lack of knowledge.

Study Particulars

  • We needed to proactively address the fact that patients are currently struggling with mental health challenges. That means digital ads centered around hopeful imagery, relevant messaging, and a straightforward enrollment process.
  • Once enrolled, patients would undergo a month-long study that included a total of 10 visits (six in-person, four remote).

Approach

  • 1nHealth employed an omni-channel digital advertising strategy, focusing on Facebook, Instagram, Google, and Tik Tok.
  • We also leveraged Reddit and Quora as secondary platforms to capture proactive queries from women looking for answers and search results.
  • To maximize reach, we set up separate campaigns on ancillary platforms (like Snapchat) which has enough in-target users to be material.

Outcomes

  • 1nHealth met the target qualified lead volumes from the onset of the campaign and continued to deliver the same lead volume through campaign close.
  • ICF goal hit two days ahead of LPI.
  • From 1nHealth’s onset, the study saw a 115% ICF increase.

ICF
Totals

ICF Per Site
(Average)

Best Performing Creative

How can we help your team with patient recruitment?

Got any questions? Schedule a chat with us by clicking the button below!