Scroll-Stopping Digital Ads
Your patients are online, let’s go find them
The United States has the third-largest social media audience in the world, home to over 302 individual users. Not social media accounts, social media users—that’s 302 million Americans with a Facebook, Twitter, TikTok, or LinkedIn account (or some combination of all of them).
That means 91 percent of Americans are using social media. Your target patients are already online.
Now it’s time to design ads they won’t scroll past, and craft messaging that’s so compelling they want to learn more.
Why 1nHealth specializes in digital recruitment
Google may have introduced paid ads into the internet, but social media marketing takes it to a whole other level. With digital recruitment, you can delivered custom-tailored ads to target audiences based on what they’re posting about, who their friends are, or what their favorite restaurant is.
In addition to the hyper-targeting features, social media marketing is easy to track, highly measured, and simple to run tests and optimize our strategy in real-time.
Here’s what’s most important to 1nHealth when it comes to digital recruitment:
Omni-Channel
Your patients are online, but they’re not always in the same place. It’s important to use a combination of social media platforms and search engine websites when it comes to digital patient recruitment.
Creative
Most people go online with a specific intent. But we’ve found they also spend time scrolling their favorite social media platform. We use eye-catching visuals, bold colors, high contrast, and different font sizes to stand out from the crowd.
Audience
Digital outreach allows us to reach audiences that are under-represented with traditional recruitment, and bring enrollment in line with true-to-life representation—no matter the community you’re targeting.
Optimization
We work diligently to run multiple variations of the same ads side-by-side and track results in real-time. That allows us to know where we can improve on the design, copy, or call to action of any campaign.
1nHealth in action
Case Study: Urinary Incontinence
Our client needed to recruit 350 women experiencing urinary incontinence for a decentralized medical device study. The study team had never used a digital-only recruitment strategy, so they were concerned about timelines and wanted a backup plan.
1nHealth proposed launching the recruitment efforts on Facebook and Google exclusively to start, with the option to reevaluate the need for other channels as the project progressed.
As the campaign progressed, 1nHealth’s Facebook ads emerged as top performers and budgets were reallocated in real-time to ensure maximum efficiency. Additional platforms were not needed. Due to the low friction of decentralized studies, leads turned into randomized patients at an astounding rate.
Digital recruitment can serve not only to supplement other avenues of study enrollment, but can also provide 100% of the necessary participants. The keys to achieving the best possible results are platform selection, ad targeting, and high-performing creative assets.
Got any questions? We’d love to help.
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