Social Anxiety Disorder

115%

ICF increase once we started recruitment

20

separate sites that we needed to coordinate with

2

days ahead of LPI that we achieved our ICF goal

Background

A sponsor partnered with 1nHealth to provide a patient recruitment program for individuals with symptoms of social anxiety disorder in a US-based phase III study that included 20 sites​.

1nHealth designed a digital patient recruitment solution—providing localized outreach, geo-targeted advertising, and ultimately driving high impact enrollment results that helped the sponsor achieve the ICF goal two days ahead of LPI.

Study Particulars

  • Recruitment was behind pace and the sponsor tapped 1nHealth to deliver pre-qualified leads to all 20 sites.
  • Patients had to perform two public speaking challenges per the protocol.

Approach

  • 1nHealth employed an omni-channel digital advertising strategy, focusing on Facebook, Google, and Tik Tok.
  • Results were evaluated in real time and campaign was adjusted accordingly, focusing on the converting ads to optimize efforts and watching carefully​.
  • Due to 1nHealth’s high-performing volumes, the campaign team adjusted lead flow up or down per each site’s capacity.

Outcomes

  • 1nHealth met the target qualified lead volumes from the onset of the campaign and continued to deliver the same lead volume through campaign close.
  • ICF goal hit two days ahead of LPI.
  • From 1nHealth’s onset, the study saw a 115% ICF increase.

Impact

ICF Totals

Average ICF Per Site

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