Vitiligo

12.7M

total impressions across all media channels

20%

of total submissions became qualified referrals

21

separate sites that 1nHealth coordinated with

Background

A sponsor asked if we would direct recruitment targeting individuals with stable vitiligo lesions over the last 12 months.

Study Particulars

  • This was an intensive study, lasting 24 weeks and including multiple overnight stays for enrolled patients.

Approach

  • The campaign was featured on Meta platforms, TikTok, Google, Nextdoor, and Pinterest.
  • Ancillary channels provided additional support to the campaign, reaching different audience segments that were not found on the primary platform.​

Outcomes

  • 1nHealth was able to meaningfully help the study successfully reach full enrollment by the LPI date.

Best Performing Creative

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