Direct-To-Patient Recruitment

Different results require a different approach

Our approach to patient recruitment is the same strategy as what got you to this page.

Find the right people.
Design scroll-stopping ads.
Present a compelling message.
Show them the next step.

It worked to get you here. But will it work with patients?

Why 1nHealth doesn’t use databases

Someone who joined an email list or patient database might have an ongoing interest in participating in a study at a later date… but they most likely want to join one now.

1nHealth identifies and engages individuals who are ready to enroll in your study at the point of recruitment.

Recency

The most important aspect of patient engagement is recency of interest. Would you rather have a pool of 100 qualified referrals from last month or 10 qualified referrals from today?

Scalability

What good are guaranteed enrollments if it doesn’t completely fill your study? 1nHealth’s scalability allows for the highest possible enrollment potential.

Awareness

The industry as a whole wants to raise public awareness for clinical trials. A database of people continually invited into trials limits opportunities for new patients to become involved.

Quality

We really mean it! We win when you win. We base our budgets on actionable milestones. With database recruiting you’ll get referrals, but will they help your bottom line?

1nHealth in action

Case Study: Colon Cancer Screening

Study Particulars
  • Decentralized recruitment arm for a larger study​
  • Enroll 2,500+ patients aged 55-70 naïve to CS procedure​
  • Provided online consent and call center support​
1nHealth Approach
  • 1nHealth segmented audiences beyond the patient, engaging family members and loved ones of those in the target patient population​.
  • 1nHealth deployed ads across Facebook, Instagram, Google, Reddit, Snapchat, and Pinterest, optimizing reach and presence online in real time​.
Outcome/Achievement
  • 1nHealth exceeded recruitment expectations throughout the campaign, bringing in qualified participants on the promised time schedule.
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Funnel metrics expectations met or exceeded​
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Potential patients engaged via digital study ads​
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Qualified leads per day, leading to 7% ICF Rate​
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campaign under total budget projections

Got any questions? We’d love to help.