Atopic Dermatitis (Eczema)

6.7M

total ad impressions across all channels

25%

qualification ratio of all submissions

12

sites that 1nHealth collaborated with

Background

A sponsor partnered with 1nHealth to provide a patient recruitment program for individuals with vitiligo to find a treatment for 12 sites across the United States, Canada, and United Kingdom.

Study Particulars

The target audience criteria was tight as we had to engage patients over the age of 18 with moderate-to-severe atopic dermatitis and a BMI between 18.0 and 32.0 kg/m2, inclusive.
The study period would be 16 weeks with 16 visits for each patient.

Approach

The campaign was featured on Meta (Facebook and Instagram), TikTok, Google, and Quora, with Meta garnering the majority of submissions at the most efficient rate.
Ad copy had to be funny and lighthearted. We followed the lead of people with eczema, who often use humor and relatability to cope with their condition, validate how difficult it can be, and find community.